Branding and Visual Design
Branding and Visual Design
In 2014 I was approached by Intuitive Surgical to assist in the launch of the da Vinci Xi Surgical System. The main objective was to create a new product brand for da Vinci Xi that matched the quality of engineering, and the secondary objective was to establish credibility for our new design team. We set out and executed simultaneous efforts in photography, video, web, mobile, and 3D. The result was a highly refined visual guideline that set a new design standard across the company and jumpstarted discussions to refresh the corporate brand.